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In the video, Offerman, who played “man’s man” Ron Swanson on Parks and Rec, sits in silence for forty-five minutes as he sips a glass of Lagavulin subsequent to a cackling hearth.

Now that you’re ready to incorporate influencer advertising into your overall marketing plan, it’s time to start with a technique.

That changed virtually in a single day with a video featuring actor and comedian Nick Offerman.