Alannabene

You should be offering some type of coupon at least once a week on some type of product you're selling or service you're offering.

There's no reason in the world why older media cannot make its way into your new mobile marketing campaign. You'll just have to rethink how this material is being presented to your customers.

Inform folks that you have special promotions on the mobile-marketing platform.
Use fliers, business cards and social media to get the word out about your mobile-marketing campaign.